In February 2021, again, it was 86.6%, according to Statista. The search engine had 90.77% of the available market in January 2010. Google’s share of the search engine market appears to have declined over the past decade. Advertising on Brave Search, if it occurs, will likely be different from Google.Ĥ. Lanier also appeared on the Netflix documentary “The Social Dilemma,” which furthers the argument against tracking and behavior-based advertising.Īgain, from the marketer’s perspective, this trend could impact digital advertising. Many of his arguments stem from how those networks use tracking and personal information. Silicon Valley veteran Jaron Lanier, for example, published a book titled “Ten Arguments for Deleting Your Social Media Accounts Right Now.” It attacks social media advertising because of how it impacts society. Moreover, the general public is increasingly aware of how ad networks such as Facebook and Google share (a lot) of personal information. Brave Browser, Apple Safari, Mozilla Firefox, and even Google Chrome are all taking steps to limit or stop tracking cookies. Remember that Apple has made changes to its Identifier for Advertisers, or IDFA. DuckDuckGo’s growing success and Brave Search’s public beta are both indicators that privacy is trending. So while Brave Search may be marketed as a privacy-focused alternative to Google Search, its closest competitor is probably DuckDuckGo since both seek the same target audience and have the same goal.ĭuckDuckGo also makes a mobile web browser, making the comparison to Google even closer.ģ. search market has risen from 1.25% to 2.44%.
In just the past two years, DuckDuckGo’s share of the U.S. one-half of one percent of the total worldwide search engine volume, meaning it handled almost 100 million search queries per day in 2021 to date. In fact, DuckDuckGo has managed to earn more than. DuckDuckGo is also a general-purpose search engine that aims to serve tech-savvy, privacy-conscious consumers. Brave Search is not the first privacy-focused search engine. It must remain the focus for just about every marketer.Ģ. So when it comes to search engine optimization or pay-per-click search ads, Google is far and away the most important search engine. The next largest search engine in terms of market share is Microsoft’s Bing, which had about 6.7% of the total market in February 2021, according to Statista. Google’s search engine owned somewhere between 86.6% and 92.2% of the worldwide search engine market at the time of writing, according to Statista and Statcounter, respectively. However, from the perspective of an ecommerce business or an omnichannel retailer, the Brave Search announcement - which will undoubtedly receive lots of media attention - should be understood in context. Brave Search became available as a beta on June 22, 2021.
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